The Stork Bag is a baby gift store that competes against the likes of Babylist, TinyMe, and Corner Stork Baby Gifts. When we compared it to other brands in the same category it turned out to be a low-performing and mid-range brand. The company built its ideology around appreciating motherhood. The CEO, Ericka Perry came up with a reusable gift bag that is made up of useful products that bring happiness and smiles to moms all over the world and America in particular. Set up in 2014, it provides mothers with stork bags that are specially synchronized with the recipient’s trimester and due dates. It has innovative product lines such as PostBump Bag, Bellie Butter, Bellie Bands, Bellie Casting Kit, Bodie Butter, journals on pregnancy and postpartum among others. The products are made by hardworking moms who are not just entrepreneurs but innovators as well.
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